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Preheat to low direct or medium indirect heat (about 160–190°C). Clean the grill grate.
Halve the corn on the cob. Brush all over with butter or bacon fat.
Sprinkle evenly with "We will Rub you" and let marinate for a few minutes.
Place the corn on the grill and cook with the lid closed for 10–15 minutes, turning several times until nicely charred. Brush occasionally with butter or bacon fat.
The grains should be juicy and lightly golden brown; if needed, let them cook for 2–3 minutes longer.
Brush with a little extra butter if desired, season with salt (if needed), and serve immediately.
- Bacon wrap: After seasoning, wrap each half cob with bacon (secure the seam with a toothpick) and grill until the bacon is crispy.
- Cheese crust: Shortly before the end, roll or sprinkle the corn in grated cheese and grill for another 2–3 minutes until melted.
- For extra flavor, briefly sear directly over high heat for a quick kiss of char—just keep an eye on it so nothing burns.