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Take the steak out of the fridge, unwrap it, and pat it dry. Trim off any excess fat or sinew. Let it rest covered at room temperature for a short time to come up to temperature.
Sprinkle with "The Winner Steaks it All" to taste and gently rub in. Let it rest for about 10 minutes.
Prepare the grill for both direct heat (for searing) and indirect heat (for gentle cooking).
Sear the steak over direct heat until a rich, flavorful crust develops (briefly on each side, depending on thickness).
Place the steak in the indirect heat zone and let it cook until it reaches an internal temperature of about 54°C (medium). For best results, check with a meat thermometer.
Let it rest briefly before slicing. Cut into slices and, if desired, sprinkle again with "The Winner Steaks it All".
First, cook indirectly until the internal temperature reaches about 48°C.
Then briefly sear over direct heat until you achieve the desired crust.
Important when using a Beefer/Sizzle Zone & very high heat:
Season only after cooking, as pepper & other spices can burn at extreme temperatures.