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Peel 600 g of starchy potatoes and cook in salted water for 15–20 minutes until tender. Drain and let steam off for 3–5 minutes.
Gently heat 100 ml cream and 100 g butter in a saucepan (do not boil).
Press the potatoes through a ricer or mash them finely with a potato masher. (Only use a mixer briefly, otherwise they’ll turn sticky.)
Fold in 100 g of grated Cheddar until melted. Season to taste with Bacon Cheese fries seasoning and a pinch of salt.
Gradually stir in the cream-butter mixture until you reach your desired level of creaminess.
Arrange the purée on plates, sprinkle with the remaining 50 g of cheddar (optional: briefly brown under the broiler), and enjoy immediately.
Before serving, stir in 1–2 teaspoons of cold butter (“mount”) for extra shine. To keep warm, place in a water bath with a lid.